Privacy policy

Effective Date: October 2026

We are committed to protecting the privacy and security of our customers and site visitors. This Privacy Policy outlines how we collect, use, share, and safeguard your personal information when you visit our website, https://www.boxrstore.com (the "Site"), and use our services.

Data Controller and Contact

The following party is responsible for the collection and processing of user personal data:

  • Data Controller: BOXR Underwear B.V.
  • Contact Person: Max Louw
  • Address: De Grote Kranerweerd 12C, 8064 PE Zwartsluis, Netherlands
  • Email: support@boxr.nl

Types of Data We Collect

We collect personal information that you provide to us when you use our services or interact with us. This includes:

  1. Personal Identification Information: Name, billing address, delivery address, email address, and telephone number.
    Example: When you make a purchase, we ask for these details to complete your order.
  2. Payment Information: Your payment method and the status of your payment. Card details are processed by our payment providers; we do not store them.
    Example: During checkout, we collect your payment information to process the transaction.
  3. Technical Data (Device Information): IP address, browser type, internet service provider, time zone settings, and specific cookies installed on your device.
    Example: We automatically collect information about your device and browser to enhance your experience.
  4. Usage Data: Information about the individual web pages or products you view, search terms that led you to the Site, and how you interact with the Site.
    Example: We collect data on which products you view to improve our Site optimization.

Why We Collect This Data

We collect your data to:

  • Process your orders: We use your name, address, and payment details to fulfill purchases, process payments, and provide invoices or confirmations.
  • Communicate with you: To provide updates regarding your orders or respond to inquiries.
  • Screen for potential risk or fraud: Particularly through the use of IP addresses and order monitoring.
  • Improve and optimize our Site: By generating analytics on how customers navigate and interact with the Site.
  • Provide personalized advertising: To send information or advertisements about our products based on the preferences you have shared with us.

Legal Basis for Processing

If you live in the EU, we process your personal data based on the following legal grounds:

  1. The need to fulfill a contract with you: For example, when you order products via the website.
  2. Our legitimate business interests: As listed in the processing purposes above, such as Site optimization and fraud prevention.
  3. Your consent: For specific activities such as targeted marketing.
  4. A legal obligation: For example, keeping our accounting records.

Data Storage, Erasure, and Security

We store your data as follows:

  • Data Retention: We keep order and invoice data for 7 years, because tax law requires it. We keep other data no longer than necessary for the purpose for which we collected it.

We use technologies like Cookies, Log files, Web beacons, tags, and pixels to securely collect and register data regarding your use of the Site.

Sharing Your Data

We only share your data with parties that help us run our store, such as our webshop platform (Shopify), payment providers, our warehouse and carriers, our returns and customer service tools, and our email marketing, review and analytics partners. We never sell your data.

Data Transfer Outside the EU

Please note that your Personal Information will be transferred to countries outside of Europe, including to Canada and the United States. We only do this with appropriate safeguards, such as an adequacy decision of the European Commission or the EU standard contractual clauses.

Use of Cookies and Other Trackers

Our website uses cookies and similar tracking technologies to collect Device Information.
Example: Cookies often contain an anonymous unique identifier to recognize your device.
For more information on disabling cookies, visit http://www.allaboutcookies.org.

Your Rights

If you are a European resident, you have the following rights:

  • Access your personal data: You have the right to see the Personal Information we hold about you.
  • Rectify, update, or erase data: You have the right to request that your information be corrected, updated, or deleted.
  • Restrict processing: You have the right to ask us to limit how we use your data.
  • Object: You have the right to object to processing based on our legitimate interests. You can always object to direct marketing.
  • Data portability: You have the right to receive your data in a structured, commonly used format.
  • Withdraw consent: Where we process your data based on your consent, you can withdraw it at any time.

To exercise these rights, please contact us using the details below. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

  • Data Controller: BOXR Underwear B.V.
  • Address: De Grote Kranerweerd 12C, 8064 PE Zwartsluis, Netherlands
  • Email: support@boxr.nl

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or for legal and regulatory reasons.